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Qtel Group closes gender gap by bringing benefits of mobile to women across its footprint

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Qatar: For women in Iraq, the Qtel Group Company Asiacell launched the Almas Line creating an entry point to mobile services for 550,000 new customers in the first six months. The offering, launched in 2011 after extensive research, focuses on specific needs for female customers such as affordable rates at specific times of day, female only call-centres and discounts on services aimed at women. [AMEInfo.com]

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